Please God, NO MORE HEINEKIN!

[nahzt]

Coachella. One of, if not THE greatest music festival of our time. Every year a new genre bending line-up is assembled to blow our socks off. Its not only the diversity in music style though, but its also the range in band "popularity" that impresses me each year. (what other festival has ever had Madonna and Mogwai playing in the same time slot, eh?) It attracts some smaller "indy" bands whose tours normally take them through dive bars across america, as well as huge pop stars who could sell out stadiums on their own. This pioneering event strategy convinces 60,000 people to gather in the middle of the piping hot desert annually. How better to thank the patrons that have come from across the country and across the world then to offer them 12 delectable ounces of Heinekin or Heinekin Light for $7 a pop. I peronally love the taste of cat piss, so that first sip of Heinekin is always a highpoint. Why has Golden Voice sold its soul to Heinekin? A company that has a fucking interactive stock chart on their web page http://www.heinekeninternational.com/stockchartpage.aspx . Is it for money? Is heinekin really lining their pockets that deeply??? I cant buy that. GV would make ALOT more money if it offered some local beer from an independent southern california brewery. Shit, atleast offer us a choice this year, and you will see what people buy. If the logistics are too difficult to manage the local brew, atleast give us some variety. If it has to be a beer company that will offer you stock options, then diversify your portfolio. Stella? Bass? Corona? Newcastle? I DONT CARE. Just for the love of God, NO MORE HEINEKIN!!!!!!

(a 0.23 second search on google came up with these Los Angeles breweries...Alcatraz Brewing Co, Angel City Brewing, Bayhawk Ales, Belmont Brewing Co, etc)

[MassiveChemicalPunk]

Word! i don't like heineken. Damn it would be beautiful to refresh with a bud light.

shit 12 oz??? for $7??? are u kiddin me?

[TeamCoachellaHellYeah]

Actually, this is a very good post...I really don't like Heinekin all that much and it is one of the reasons why I don't buy drinks other then water at coach...

[MassiveChemicalPunk]

So how do you get fucked up? Drugs?

[shotglass75]

Best beer I have ever had was at the Heineken brewery in Amsterdam. Worst beer I have had in the states has been Heineken. I like to drink beer to get drunk so I am fine with the watered down taste of Bud, coors, miller, light at coachella.

[Courtney]

GV would make ALOT more money if it offered some local beer from an independent southern california brewery.

As much as I would like it if this were true, I don't think it's correct. Small local breweries aren't all going to have the marketing infrastructure/budget to offer the same sort of sponsorship package that Heineken can.

[MassiveChemicalPunk]

I like to drink beer to get drunk so I am fine with the watered down taste of Bud, coors, miller, light at coachella.

100%

[leo01g]

You bring your own alcohol

[TeamCoachellaHellYeah]

So how do you get fucked up? Drugs?

Truth be told I have never done drugs and 99% of all shows I have seen have been sober...the only time I was ever under the influence (Was drunk) was during a Tool show some 8 years back and it sucked because I couldn't remember a damn thing...

[shotglass75]

100%


I probably smoke more at Coachela because I don't like the taste of heinekin. I usually have only one or two beers a day

[TeamCoachellaHellYeah]

As much as I would like it if this were true, I don't think it's correct. Small local breweries aren't all going to have the marketing infrastructure/budget to offer the same sort of sponsorship package that Heineken can.

Which makes this whole thread moot....I really doubt Heineken will ever leave Coachella...

[MassiveChemicalPunk]

Damn. I just drink, but i like to be a little shit faced for a good band. Not totally fucked up, but enough to enjoy it.

[MassiveChemicalPunk]

I think i'll buy some mini vodkas this year.

[TeamCoachellaHellYeah]

I think I will drink wine...lots and lots of wine this year...

[bludevil007]

wine + 100 degrees = http://news.bbc.co.uk/2/hi/uk_news/7182817.stm

[TeamCoachellaHellYeah]

HAHAHAHA that story has been posted like 3 different time now...

[Courtney]

http://news.bbc.co.uk/2/hi/uk_news/7182817.stm

Oh wow that's incredibly disturbing. I wonder how they found out.


EDIT: Also apparently I don't read the board enough to have seen this posted before. Sorry.

[TeamCoachellaHellYeah]

Haha actually it should be posted as a sticky because it is such a crazy story....

[carokube]

please yes, i will drink anything at coachella so long as it is not heineken. it tastes like trying to drink a ham sandwich someone put in a blender, but not a good ham sandwich, a really bad one. like with that ham in the supermarket that you look at and wonder 'who the heck would buy that'.

[TeamCoachellaHellYeah]

a ham sandwich in a blender? thats a new one for me....

[MassiveChemicalPunk]

please yes, i will drink anything at coachella so long as it is not heineken. it tastes like trying to drink a ham sandwich someone put in a blender, but not a good ham sandwich, a really bad one. like with that ham in the supermarket that you look at and wonder 'who the heck would buy that'.

jajajaja

[nahzt]

As much as I would like it if this were true, I don't think it's correct. Small local breweries aren't all going to have the marketing infrastructure/budget to offer the same sort of sponsorship package that Heineken can.

I could personally afford the thousand or so dollars it would cost to make a few dozen banners, which is essentially the extent of marketing that goes on at the festival by the beer sponsor. Call me an idealist, but I would hope the general interests of the patrons attending Coachella annually (this year will be my 5th) override whatever is included with Heinekins "sponsorship package" in Golden Voices' eyes.

[Ardentbiscuit]

One thing I can say about Bonnaroo and Vegoose. They have more beer to choose from and better beer!

[Courtney]

I could personally afford the thousand or so dollars it would cost to make a few dozen banners, which is essentially the extent of marketing that goes on at the festival by the beer sponsor. Call me an idealist, but I would hope the general interests of the patrons attending Coachella annually (this year will be my 5th) override whatever is included with Heinekins "sponsorship package" in Golden Voices' eyes.

I am operating under the assumption that they pay some unknown sum of money to Goldenvoice directly, for the privilege of being the sole beer-seller at the festival. That was the marketing budget of which I was speaking.

[Mr.Nipples]

PABST BLUE RIBBON!

[MassiveChemicalPunk]

I am operating under the assumption that they pay some unknown sum of money to Goldenvoice directly, for the privilege of being the sole beer-seller at the festival. That was the marketing budget of which I was speaking.

That's what they do. They pay a huge sum for advertisement and exclusivity.

[Courtney]

I was really pleasantly surprised/happy when I attended Pitchfork Music Festival last summer and they were selling varieties of local Chicago brew (Goose Island, I think?) for $4. But then again, Coachella is much bigger and has AEG as a parent company to answer to.

[Courtney]

And Coachella also books a ton of very expensive bands each year and manages to keep ticket prices reasonable. That's worth a little give-and-take when it comes to beverage choices.

[Mr. Dylanja]

THIS THREAD SHOULD BE DELETED!

HEINEKEN IS DELICIOUS!!!

YOU JUST WISH YOUR GIRLFRIEND WAS HOT LIKE IT, DONTCHA?

[Botrocker]

PABST BLUE RIBBON!

Ditto that!!

[captncrzy]

C'mon people-bring in your own mini bottles. They're $1-$2 each at BevMo. The other bonus is not having to stay in beer jail while you drink it.

[theonewiththewurlitzer]

How about
http://www.mercadeoypublicidad.com/Secciones/img_articulos/7353_CervezaCorona.jpg

[Botrocker]

C'mon people-bring in your own mini bottles. They're $1-$2 each at BevMo. The other bonus is not having to stay in beer jail while you drink it.

I always do that. Best way to roll!

[fober]

How about they make Coachella BYOB?

[luckyface]

C'mon people-bring in your own mini bottles. They're $1-$2 each at BevMo. The other bonus is not having to stay in beer jail while you drink it.

What is the best way to bring those in? I am not good at smuggling.

Great idea though. I can make my famous Aqua Vodka drink with the Blue Gatorade.

[MassiveChemicalPunk]

Vodka with Blue Gatorade? Sounds good.

[thelastgreatman]

Real mixed drinks at Virgin Fest were one of the things I really prefered to Coach. And they had some fruity summer-ish kinda cocktail they claimed is their own concoction (I didn't recognize it as anything I've drank before, but rum and tequila and a bunch of juices I think probably) that was really nice in the heat. The taste of Heineken just doesn't go well with that heat if it goes with anything at all. Margaritas on the rocks would be good too. And a cabana. And titties.

[paganman7]

I feel like I'm taking crazy pills. In this thread, so far, Heineken as fallen into disfavor, and suitable substitutes (per the beer aficionados) as been Bud Light, Coors Light, and Pabst Blue Ribbon?!

Fuck...

[luckyface]

Vodka with Blue Gatorade? Sounds good.

Yep. There is an optimal point where the vodka taste gets canceled out by the Gatorade. You can down that like there is no tomorrow, and it absorbs into your system pretty quick. Good stuff. Some of my drunkest days have been because of that concoction.

[MassiveChemicalPunk]

Yep. I drank tons of Vodka Red Bulls they were selling at Vfest. to bad they were $12 a pop. At least they were pretty generous with the amount of vodka they put .

[MassiveChemicalPunk]

Yep. There is an optimal point where the vodka taste gets canceled out by the Gatorade. You can down that like there is no tomorrow, and it absorbs into your system pretty quick. Good stuff. Some of my drunkest days have been because of that concoction.

Ill try that today. When my sis studied at new orleans she brought me a couple of fruit punch mixer bags from pat o bryans, the ones they used for the hurricane mix. Now that shit is a strong ass mix. You never felt the fucking rum. even if you're glass had more than half rum mixed. That mix got me fucked up a couple of times.

[Courtney]

I'd like to note that despite my earlier posts in this thread, I don't actually drink much, if at all, on the Coachella festival grounds. Something about being out in the heat all day makes my body crave water and reject anything remotely dehydrating like alcohol or coffee.

[summerkid]

yeah, I don't get how you assholes can drink at Coachella. I want nothing to do with that stuff in 100 degree weather.

[MassiveChemicalPunk]

yeah, I don't get how you assholes can drink at Coachella. I want nothing to do with that stuff in 100 degree weather.

Hey, why so mad? Let us be.

[Memorial_07]

Ever heard of alcohol filled chocolates?
I hate alcohol, but the alcohol filling in the chocolate is genius...

Oh, and its in the shape of a miniature bottle of whatever alcohol is inside.

[Ritestyl]

How about
http://www.mercadeoypublicidad.com/Secciones/img_articulos/7353_CervezaCorona.jpg

... it would make more sense... that's for sure.

[nbvwes]

Yeah... cause it's sooooo much cooler that EVERY single beer tent has only bud light or coors light... (sigh), it's kinda nice when ONE bar serves Heinekin, it's not gonna hurt anyone and you don't have to drink it... Oooohh, it's like $1 more, ooooohh! (oh, and if they serve Negra Modelo, i'll be very happy)

[ayates]

And Coachella also books a ton of very expensive bands each year and manages to keep ticket prices reasonable. That's worth a little give-and-take when it comes to beverage choices.

Umm, unless you buy a pre-sale ticket, Coachella is the most expensive festival in the States.

[Courtney]

The price is reasonable given the awesomeness of the experience offered, in my opinion.

[Courtney]

Also aren't tickets to SXSW like $500?

[Rhymes with "the"]

Drink New Castles in the parking lot till your too drunk to care what you drink after that. Served me well the past 2 years.

[ayates]

Also aren't tickets to SXSW like $500?

That's for 5 days and over 60 stages. That price is comparable all things considered.

[Courtney]

Right, what I'm saying is that the price is in proportion to what is offered. That holds true for both Coachella and SXSW.

[shakermaker113]

How about they make Coachella BYOB?

goodbye income!


I've never had an alcoholic drink at, or before entering, coachella.

[miscorrections]

I did the drunk thing at Lolla because otherwise I would've been grumpy in the humidity, but Coachella I'd rather hit sober.

[summerkid]

Hey, why so mad? Let us be.

that was said in jest.

[bliss209]

i stay in a hotel room every year.......so i start with my memosa in the mornin and just drink clear liquor for the rest of the day until we get to the fest. By that time i dont even want beer or any other liquor because im nice and drunk. I smoke throughout the day at the fest , but only stick to water. then get back to the hotel and drink some more!!
I cant drink liquor in that heat kids!! I dont know how some of you do it.... whew
but i would like to NOT have to hear my best friend bitch and gripe all day long at the fest about the CRAPPY BEER OFFERED AT COACHELLA!!! (aaaahhh i can dream)

[BROKENDOLL]

yeah, I don't get how you assholes can drink at Coachella. I want nothing to do with that stuff in 100 degree weather.
Unfortunately, that's what makes some of them assholes...

[Botrocker]

I'm an alcoholic thats how I can drink in the heat. Last year I must have had about 20+ drinks before I even stepped foot in the festival grounds. It's more like it's too hot not to drink.

[JustSteve]

one time where vip is of benefit.

[captncrzy]

What is the best way to bring those in? I am not good at smuggling.

Great idea though. I can make my famous Aqua Vodka drink with the Blue Gatorade.

I had a round pillow that I stuffed under my shirt so it appeared that I was pregnant. Then I just stuffed the minis inside the pillow. Probably won't do that this year because I actually found liquor packets at AJ's grocery, so those will be easier to bring in.

yeah, I don't get how you assholes can drink at Coachella. I want nothing to do with that stuff in 100 degree weather.


I don't drink anything until the sun goes down.

[diastereo]

i agree. heinekin is horrible, but definately better than coors light. i agree with the first poster that Bass would be a fantastic choice!

also, i don't understand why we have to stay in the beer garden and drink. why can't we walk around the entire festival?

also, has anyone been inside the VIP area? do they have other selections besides heinekin in there?

[goodgrl]

heinekin tastes like dirt.

[whynotsmile99]

I had a round pillow that I stuffed under my shirt so it appeared that I was pregnant. Then I just stuffed the minis inside the pillow. Probably won't do that this year because I actually found liquor packets at AJ's grocery, so those will be easier to bring in.




I don't drink anything until the sun goes down.

woah woah woah, they have liquor PACKETS now?

[BillyCrystal]

We'd all love more selection and lower prices, but what can you do? Every festival has a single distributor for booze, and that's how it is. And $7 might seem steep, but ever been to a major league baseball game? Paying $9 for a bud light makes a $7 heinie seem alright.

My advice: invest in a flask and bring your own booze.

[JustSteve]

also, has anyone been inside the VIP area? do they have other selections besides heinekin in there?

full bar, tons of liquor.

[diastereo]

full bar, tons of liquor.


are you for real? what were the prices for VIP tix last year? how much more were they than the regular tix.

it looked like the best part of the VIP bar was its location right next to the main stage on the far side. i'm guessing there is not too much sound muffling and mixing from multiple stages over there. when you're in the other beer gardens, you hear three bands play at one time which made me want to drink my beer in one gulp and then immediately leave.

[brando4n82]

THSI THREAD IS AWESOME!

FUCK HEINIKEN!!!

NEWCASTLE 4 LYFE!!!!

REPRESENT

http://www.colourlovers.com/blog/wp-content/uploads/2007/07/newcastle_brown_ale.jpg

[disgustipated]

Also aren't tickets to SXSW like $500?

Badges are $500 and wristbands are around $120.

[sk8r408]

I'm an alcoholic thats how I can drink in the heat. Last year I must have had about 20+ drinks before I even stepped foot in the festival grounds. It's more like it's too hot not to drink.

Exactly!

We ussually kill a 5th of Jack in the morning, and maintain the buzz with Heinekin's. You don't drink beer at Coachella to savor the flavor, you do it to get fucked up. I could care less what beer they serve, as long as they serve it. And why does everyone keep saying it's $7 for 12 ounces. The plastic cups are pints, and a pint is 16 ounces.

[shoegazer76]

PABST BLUE RIBBON!

Tall Boys I assume.
PBR is the offical beer of indie rockers everywhere.
I'll be drinking fat tires in the parking lot.
Fuck $7 or $8 12-14o.z. beers no matter what kind it is.
Coors is the worst beer ever, all piss & no buzz.

[nahzt]

The plastic cups are pints, and a pint is 16 ounces.

Its not 16, its 12. I'm not complaining about the price of the drinks, just the fact that it is heinekin. Its funny, ever since I started going to the festival, I eagerly anticipate the day that the line up is released on the website for two reasons. 1) to see what awesome bands I get to see and, 2) to hope not to see Heinekins fucking logo as the beer sponsor. If it HAS to be a big beer company, atleast switch it up every year! GV will make their money either way. Variety is the spice of life damnit!

[Botrocker]

Exactly!

We ussually kill a 5th of Jack in the morning, and maintain the buzz with Heinekin's. You don't drink beer at Coachella to savor the flavor, you do it to get fucked up. I could care less what beer they serve, as long as they serve it. And why does everyone keep saying it's $7 for 12 ounces. The plastic cups are pints, and a pint is 16 ounces.

Yeah last year I wanted to conserve my water so I drank almost an entire 24 pack of PBR from the time I woke up until the time I entered the festival. I get very hot and need to drink liquids and beer was the most readily available and coolest beverage.

Finally someone else realizes that they are indeed pints. They are the exact same size as the "red plastic cup".

[MassiveChemicalPunk]

You don't drink beer at Coachella to savor the flavor, you do it to get fucked up.

Totally agree.

[JustSteve]

are you for real? what were the prices for VIP tix last year? how much more were they than the regular tix.

vip tix are not for sale through normal channels.

[chucky canuck]

The only beer worse than Heineken is every beer made in the U.S.

So I'll take Heineken unless they can prvide something more exotic like Maudite (a little heavy for the heat) or Stella Artois (perfect for the desert).

[microserfs21]

Seriously, drinking is fun and all but who really gives a shit, we are at the festival to listen to awesome music, not drink beer.

[fatbastard]

I've had a drink or 2 in the morning at the hotel or at a restaurant. Never had alcohol at the site. Too nervious about a bad reaction with the heat. Have you ever drank beer on a hot day and just became an angry drunk? This happens to me more times than not. There are too many other things going on at Coachella than for me to worry about any reprecussions from my drinking.

For the record, I'll drink just about any beer if there is nothing else to choose from. My preference in general is hefeweizen with a little salt and lemon. Mmm mmm good.

[microserfs21]

I've had a drink or 2 in the morning at the hotel or at a restaurant. Never had alcohol at the site. Too nervious about a bad reaction with the heat. Have you ever drank beer on a hot day and just became an angry drunk? This happens to me more times than not. There are too many other things going on at Coachella than for me to worry about any reprecussions from my drinking.

For the record, I'll drink just about any beer if there is nothing else to choose from. My preference in general is hefeweizen with a little salt and lemon. Mmm mmm good.

I don't mind drinking in the heat while relaxing and sitting down all day. But drinking in the heat at a festival where I am constantly moving around and it is hard enough to stay hydrated as it is just spells disaster.

[Sushov23]

Last yeah I snuck 2 bottles of water that I filled with vodka and that was my drink for the whole day on saturday. Got myself a good buzz, and I didn't pay for any drinks inside. I had a friend giving me free water, and gatorade to hydrated and to mix with the vodka.

[Courtney]

vip tix are not for sale through normal channels.

But for the sake of thoroughness, it should be noted that you could buy them as long as you had or chose to acquire an American Express card. (http://coachella.com/forum/showpost.php?p=387024&postcount=6)

[microserfs21]

But you could buy them as long as you had or chose to acquire an American Express card. (http://coachella.com/forum/showpost.php?p=387024&postcount=6)

doesn't it have to be a specific kind of american express card, like the gold card or something?

[Courtney]

I think that's what they wanted in theory, but in reality it was just a link and password to a Ticketmaster page where you had to pay with some (any) type of American Express card.

Although I could be wrong; I didn't actually choose to purchase tickets this way myself.

[captncrzy]

woah woah woah, they have liquor PACKETS now?


Yeah, we saw them a few months ago at an uppity grocery store. I've been planning to go back and get some but just haven't gotten around to it. It wouldn't surprise me if they started popping up more and more-some airlines in Europe are starting to use them rather than mini bottles for their liquor-they're cheaper for the airline and they weigh less-so it saves quite a bit of money on fuel.

[Cdubby]

wow i was thinking the same thing when i found out coachella only serves the worst fucking beer on the planet, heinekin. please for the love of god get some good local microbrew ales, or add fat tire or newcastle to the selection. even bud light or coors light is much, much better than a skunky heinekin.

edit- oh and make it like vegoose where you can walk around with your brew, getting stuck in a beer tent is lame.

[miscorrections]

Getting corralled into a drinking area might suck, but it's a lot nicer for the rest of us who don't want other people spilling beer on us during sets.

[diastereo]

I think that's what they wanted in theory, but in reality it was just a link and password to a Ticketmaster page where you had to pay with some (any) type of American Express card.

Although I could be wrong; I didn't actually choose to purchase tickets this way myself.

that's a great tip. thanks!

[JustSteve]

well, the tickets were like $500 a piece, too. so be prepared.

[hypervera]

Seriously, drinking is fun and all but who really gives a shit, we are at the festival to listen to awesome music, not drink beer.

yeah!

[JustSteve]

"I only came here to do two things, kick some ass and drink some beer.

Looks like we're almost outta beer."

[Changoloco]

PABST BLUE RIBBON!

I hate Heineken but I hate it less than that schwill.

[Trick Loves The Kids]

I honestly cannot understand how anyone would want to drink at Coachella

[nbvwes]

goodbye income!


I've never had an alcoholic drink at, or before entering, coachella.

how sad.


i hope you're at least getting high, or something, or else you're just having WAY too much fun! :)~

[diastereo]

"I only came here to do two things, kick some ass and drink some beer.

Looks like we're almost outta beer."

what a great movie!

[nbvwes]

i agree. heinekin is horrible, but definately better than coors light. i agree with the first poster that Bass would be a fantastic choice!

also, i don't understand why we have to stay in the beer garden and drink. why can't we walk around the entire festival?

also, has anyone been inside the VIP area? do they have other selections besides heinekin in there?

at Stagecoach they had the gardens, but you could walk wherever you wanted with the beer... they even had a bar in the Sahara (or whatever the Stagecoach-equivalent name would be)

[diastereo]

at Stagecoach they had the gardens, but you could walk wherever you wanted with the beer... they even had a bar in the Sahara (or whatever the Stagecoach-equivalent name would be)
that sounds perfect!

[microserfs21]

how sad.


i hope you're at least getting high, or something, or else you're just having WAY too much fun! :)~

it is really easy to have tons of fun at coachella without drinking or doing drugs

[nahzt]

Getting corralled into a drinking area might suck, but it's a lot nicer for the rest of us who don't want other people spilling beer on us during sets.

Undoubtedly it has nothing to do with GV trying to save you from getting beer spilled on you (pussy), and everything to do with controlling underage drinking.

[nahzt]

I honestly cannot understand how anyone would want to drink at Coachella I hope this is sarcasm.

[microserfs21]

I hope this is sarcasm.

why is it so hard to believe that statement?

[darthlaker]

Word! i don't like heineken. Damn it would be beautiful to refresh with a bud light.

shit 12 oz??? for $7??? are u kiddin me?


Oh no you didn't!

[darthlaker]

STELLA FOR COACHELLA, STELLA FOR COACHELLA, STELLA FOR COACHELLA

[microserfs21]

There are better belgian beers than Stella. No one over there even drinks it, it is just another beer mass marketed to idiot north americans as a superior import beer when in fact it sucks.

[nahzt]

why is it so hard to believe that statement?

To not understand why people would want to drink? Who is this person? Even if you're straightedge you still understand why people want to drink. Therein lies my disbelief.

[microserfs21]

To not understand why people would want to drink? Who is this person? Even if you're straightedge you still understand why people want to drink. Therein lies my disbelief.

I think we all understand why people want to drink. I don't understand the need to drink at Coachella when you factor in, prices, cages, heat, hydration, and the amount of fun you can have without drinking.

[goodgrl]

THSI THREAD IS AWESOME!

FUCK HEINIKEN!!!

NEWCASTLE 4 LYFE!!!!

REPRESENT

http://www.colourlovers.com/blog/wp-content/uploads/2007/07/newcastle_brown_ale.jpg

HELL YES!!!
I AM SO THERE!

[fatbastard]

STELLA FOR COACHELLA, STELLA FOR COACHELLA, STELLA FOR COACHELLA


You beat at least people 2 other people who I thought would mention this.

[darthlaker]

You beat at least people 2 other people who I thought would mention this.

thanks for getting it fatbastard. that's the real campaign mating call.

STELLA 4 COACHELLA IN 2008

i'M GOING TO PRINT BIG ASS POSTERS AND DROP THEM OFF AT GOLDENVOICE HTQ AND WITH THE WRITERS STRIKING SO THEY CAN ADVERTISE FOR ME :)