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APR 10-12 & 17-19, 2026
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Artist Creative & Marketing Info Hub

Artist Creative & Marketing Info Hub

Tips to help you prep and get the most out of your desert performance. We will continually update this page with new info, so check back in through April.

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Key Milestones timeline
Key Milestones timeline

Promote Your Stage Performance

Make sure fans coming to the desert know why your set is unmissable.

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Download Coachella ready-made assets

Check back as more are added

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Warm Up Your Fans & Reach New Ones

Tease & Share Sneak Peeks (But Don’t Give It All Away)

A little goes a long way in shaping the story your fans follow into the festival. Share bite-sized, vertical moments on your socials & be sure to tag @coachella

  • Reveal a bit of your creative process or April aspirations
  • Share rehearsal glimpses
  • Create cryptic copy, images or videos about unique set builds, costume design, visuals, etc
  • Hint at new music releases that you’ll perform live
  • Team up with other lineup artists (or special guests)

Examples

Create Excitement To Drive Set Attendance

Help People Show Up & Plan Ahead

  • Curate specialized playlists and time the release as attendees start their desert commute (i.e. “Songs For Your Desert Drive” “GRWM Playlist” “That Feeling When You Pass The Windmills”).
  • Book a desert billboard on the 10-freeway as an IRL reminder, before they’re all gone.
  • Create countdown social posts (i.e. 1-month, 1-week, 1-day before my set).
  • Share your set time information when it’s ready for release. Stay tuned for more details and timing!

Examples

Give Your Core Fans Special Assignments

  • Reveal preshow info to your fans to empower them to spread your message (ie. AMAs or going live on socials; seed info to fan accounts first).
  • Share fan-made posts and encourage trends (ie. fan dances like “Apple Dance”, coordinated outfits/makeup if you have “official colors” or fan indicators).

Examples

Create A Moment With Us

Do you have time and budget to plan something big together? Let’s chat!

Other festival opportunities for collaboration:

  • Innovations (digital technology like AR/VR, gaming, web3)
  • Community programs (Queer+, Accessible+, GV BLACK, every one, Sustainability)
  • Camping, culinary or visual art activations

Promote Your Livestream

Will your livestream break tune-in records? Take advantage while the world is watching to expand your global audience and ensure fans online have all the details.

Coachella poster

Download Livestream ready-made assets

Check back as more are added

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Level Up Your Livestream Presence

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Debut Original Content In-stream

  • Send us a short video and it could be featured ahead of your set, or during performance breaks across livestream channels.
  • Hit us up early to troubleshoot any concepts you’ve got planned.

Styles and Examples:

  • Artist-produced narrative videos. We provide the parameters and specs. You produce and tell your story (example by The Prodigy; password - coach2025).
  • Self-shot social-style reaction videos. Send us the raw file in advance and we’ll add the graphics (example by SPEED; password - coach2025).

Tell The World To Watch

  • Encourage fan watch parties (i.e. “Show us your couch setup this weekend”).
  • Tell fans how and where to watch the replay of your stream if they missed it live.
  • Hint at special surprises that will only happen on the stream (i.e. original content).
  • Tap into your press resources to hit national and global news outlets, and save local and regional news for your in-person show.

Make It Easy To Tune-In & Engage

  • Share your livestream schedule time (not just your in-person set time).
  • Include time zone specifics, or send them to the official livestream app where we’ll do the time conversions for them.
  • Use countdown social posts in the leadup and pin your schedule on your feed so it’s easy to find.
  • Make a simple “Watch Me” post in your voice and style.
  • Stay tuned at the link above for festival-provided templates to make it easy to help fans tune-in fast.

What To Expect & What We Need From You

Help us get content out to your fans and viewers across the globe as quickly as possible.

1-2 Weeks Before Show

We Provide

  • Set time graphics (on-site + livestream).
  • Official/approved attending press list.
  • Coordination for special media capture moments.

You Provide

  • Day-of-show contact(s).
  • Photo/video policy specifics, if applicable.
  • Confirmed tour photographer(s), if applicable.

During Show

We Provide

  • Livestream & House Content Team will capture your performance for livestream, replay, festival socials.
  • We share limited photo selects with our attending press list.
  • We’re here to support your content needs—share key moments in advance.

You Provide

  • Quick confirmation on VOD selection(s) and any other approval needs.
  • Tag us on your social posts.
  • Share updates to your YouTube Shorts and Community pages.

Within 24 Hours After Your Set

We Provide

  • Photo selects from the festival house team for promo‑use only.
  • Livestream clip(s) for your socials to promote your VOD.
  • A private link to your livestream (delivered to your original point of contact).
  • Troubleshooting and support for livestream, social and content questions.

You Provide

  • Tag us on your social posts.
  • If sharing/uploading provided clips to your socials, you must attribute YouTube in caption (e.g., “Watch ‘My Song’ from Coachella 2026, only on YouTube.”).

Important Content & Livestream Show Rules

  • You may bring up to two professional photographers if they are approved in advance.
  • Do not post unofficial livestream links or rips (trust us—this will be monitored closely and we want to ensure you do not receive any strikes on your accounts).
  • No professional video filming on site. Shortform phone captures (under 30 seconds) for socials are generally fine.
  • No unauthorized brand promotion or product placement. Don’t get official show partners upset. It’s not fun for anyone.

Coachella Team Leads

We know you’ll be speaking with many people across our festival departments, so this overview outlines primary team leads you may connect with throughout the year.

ARTIST RELATIONS

Ashley Atienza
Elysha Navarro
Emily Francis Chiovini
Jen Johnson
Shaynee Gordy
Talia Ortisi

  • Personnel/team advancing
  • Hospitality/catering
  • Transportation
  • Trailers/compound

ARTIST STAGE PRODUCTION

Jason Brown

  • All things stage-related
  • Load-in/out
  • Lighting
  • Video screens
  • Audio

LIVESTREAM PRODUCERS / CREATIVE

Chris Perkel
David Prince
Ike Adler

LIVESTREAM CLEARANCES

Julie Wadley

MARKETING, SOCIALS & PR

Callie Patsel
Caroline Waters
Hayden Stills
Shea Kopp

  • Social media content creation
  • Fan-facing messaging
  • Attending media

MERCHANDISE

Christina Azada

SETTLEMENT

Brandon Nery

Naquel Perry

  • Payment
  • Tax
  • Wire transfers

*You may also collaborate closely with YouTube team members throughout the year. YouTube is our official livestream partner with separate but complementary initiatives.

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FAQ

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Can I partner with a sponsor or brand to promote my Coachella performance?

Only if it’s with one of our existing brand partners! We are happy to take your ideas to our partners to explore opportunities.

Will the festival collab post with us?

Within reason as we have a packed social calendar to fulfill. Pre-plan ahead with us.

How many photographers can I have for my set?

2 maximum. We will share photos from our house team for your promo-use.

Can I film my set or bring a video crew?

Professional video capture is prohibited on-site. Phone captures for short-form social moments (under 30-seconds) are generally permitted.

What assets can I expect from the livestream?

Connect with Julie Wadley for specifics for your team, but you can generally expect official clip(s) for your socials, VOD, and private view link sent by the festival.

What happens if I share ripped content to my channels?

You may risk a strike on your account and/or takedown notices. Stick with official resources from the festival as your safest option.